Buy Johnnie Walker Black Label in Boston | Buy Johnnie Walker Black Label in Boston

The label is slanted on purpose.Alexander Walker took over operations after his father John’s passing, and among the several things he did to help the family’s Scotch stand out from the growing whisky crowd was slanting the label precisely 24 degrees.

The “color” identification didn’t come until much later. We’ve all knocked back a bottle of Johnnie Walker Red. Right? Well, anyway, the bottles weren’t labeled by color until Alexander Walker passed the business onto his sons and they started identifying the different blends this way. Johnnie Walker Blue is still the stuff you have to hide from anyone not worthy, but there are also now Gold and Platinum labels.

Speaking of the colors, they do mean different things. The Red is a blend that was created for a specific drink (see below). The Black is peatier than the Blue but also not as smooth. There’s also a Double Black that just refers to more smoke (an effort to recreate peat-heavy single malts), and the iconic, sought-after Blue, rich and smooth and alluringly complex, like Ewan McGregor in pretty much every movie.

Johnnie Walker “Red” was initially meant to mix. Not that you can’t drink it straight. But Johnnie Walker Red was apparently created to be “more suited to mixing with soda” than heavier Scotches. And yes, Scots mixed (some) of their whiskies with soda.

There is a $22,000 bottle of Johnnie Walker. Actually, it’s $22,577.44. (If you can’t come up with those 44 cents, we’re wondering if they’ll cut you a break?) It’s a blend of 45- to 70- year-old whiskies, a celebration of the company’s legacy, and—put that giant briefcase of cash away—“generally not for sale.”

Comments

Popular posts from this blog

Johnnie Walker Black Label in New York City

Buy Johnnie Walker Black Label in New York City

Buy Tobacco - Amber Leaf in New york